We are launching this project not as a box-ticking exercise and not just as another website about Ukraine. We want to create a place where Ukraine can be felt through people: through stories, family memory, traditions, language, food, cities, the diaspora, marriage, relocation, documents, conversations about home, and the question of “who we are.” Because the truth is simple: Ukrainians are not only those who live in Ukraine.
According to various estimates, 20–25 million people of Ukrainian descent live abroad. And if we talk about forced displacement after the full-scale invasion, then as of the end of December 2025 in EU countries alone, 4.35 million people who left Ukraine were under temporary protection. The largest numbers were in Germany (1,250,620), Poland (969,240), and Czechia (393,055). In Canada, according to the 2021 census, 1,258,635 people reported Ukrainian ancestry, and in the United States, according to the Census Bureau, more than 1.6 million people declared Ukrainian ancestry in 2022. In other words, we are a large global community. And we need a media platform that does not divide Ukrainians into “here” and “there,” but brings them together into one conversation.
We want to show the world who Ukrainians are and why Ukraine matters to the world.
But not through slogans. Through real stories. Through a culture that has depth. Through specific names, traditions, regions, family stories, the experience of the diaspora, modern Ukrainians around the world, and practical information for those for whom Ukraine has become close.
For us, it is important that a person who visits the site does not encounter an abstract “country,” but instead feels the living presence of Ukrainians in the world.
For Ukrainians in Ukraine — to see themselves as part of something broader than the boundaries of their own city or news feed. To learn how Ukrainians live in other countries, how they preserve the language, what they are building and creating, and how they are rethinking their identity.
For Ukrainians abroad — to maintain a sense of connection. To read not only about bureaucracy and survival, but also about their own people. About Ukrainian restaurants in Tokyo, startups in London, schools in Canada, communities in Spain, weddings, family stories, cultural events, and new meanings of home.
For the Ukrainian diaspora — especially for those who were born outside of Ukraine but want to understand their roots. For those seeking the origin of their surname, the region where their ancestors lived, how to find relatives in Ukraine, or where to begin researching their family history.
For foreigners — those who are interested in Ukraine, study its culture, work with Ukrainians, marry a Ukrainian, want to understand family traditions, cuisine, mentality, the holiday calendar, embroidery symbolism, or simply start a conversation with Ukraine beyond stereotypes.